At CPM, we have been searching for a way to help you tap into powerful, scalable e-strategies to help you build your physician practices, fill your facilities with patients and provide a measureable ROI in the process.  E-strategies go beyond e-blasts and portals and are really about building something of value that consumers trust.  For example, smart retailers know to turn to Amazon.com to sell their products.  Why?  Amazon has built a destination people know they can easily get to, find a product, compare features and prices, buy and get it delivered.  They have an audience.  As hospital marketers, we are constantly trying to reach our consumer audience that is seeking care and treatment.  Wouldn’t it be nice to tap into a destination that experts like Amazon have built? 

Well now you can with the merger of CPM and HealthGrades.  HealthGrades provides our customers with a single online company with more than 200 million annual visitors, providing consumers the ability to find, select and connect with physicians and hospitals by accessing its comprehensive information about clinical outcomes, patient satisfaction and patient safety.  Together we look forward to providing you with an end-to-end solution that will help solve the issues that healthcare marketers face from growing profitable admissions to patient retention and physician alignment initiatives to improving the health of your populations. 

To learn more about our merger and how our combined solutions can help solve your immediate business problems, join us for our webinar:

November 29, 2011
CPM HealthGrades Solution – For Prospective Clients
(10 a.m. PT / 11 a.m. MT / 12 p.m. CT / 1 p.m. ET)

Join senior executives from CPM & HealthGrades as we share information about our unique digital media platform with the only measureable end-to-end solution for new patient acquisition and population health management.  Learn more about our vision and highly integrated product suite and what it can mean to your organization.

Register for the webinar today and we will send a reminder right to your inbox!

One size doesn’t fit all. Especially when it comes to healthcare marketing. Based on age, family, health history and lots of other factors, people need communications that speak just to them. It’s the best way to move them to action to better their health. Want to learn more about personalizing your campaigns? Our 5-part series dives into the ways CRM helps you get personal. Today’s post covers predictive modeling.

Predict current and future health needs
As part of our CRM system, we created our own predictive models. For non-techies, that means high-tech ways to assess likelihood for health risks among patients and non-patients. By predicting health needs, hospitals can design personalized communications to educate about health risk and develop long-term programs for care management.