Category: CRM

Spotlight on SHSMD ’11: Five things that got the crowd buzzing

September 23rd, 2011 · · ACO, CRM, Healthcare Marketing, Social Media No comments - Tags: , , , , , , , , , ,

At SHSMD ‘11, it was clear that a few key issues were top of mind for attendees. Here’s our take on some of those hot-button topics. Share your thoughts by leaving a comment below.

Value over volume
“The paradigm of delivering value over volume is here to stay,” said Michael Sachs, Friday’s keynote speaker. His presentation summed up what many conference attendees were discussing: That idea that future growth in healthcare will come from value improvement. The challenge is, how can marketers straddle the divide between today, where volume-building is a must, and tomorrow, where quality and value are mandated through reform?

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Top 3 popular posts in August

September 2nd, 2011 · · ACO, CRM, Healthcare Marketing No comments - Tags: , , , , ,

We’re always looking at our blog’s analytics to see what types of content people care about. What you read makes a huge difference for what we publish. This month you spoke loud and clear by reading our ACO-focused post in droves!  We also saw high traffic to the first post in our 5-part series on CRM, so we encourage you to watch for the rest of the series in September. As always, thanks for reading.

Our top three popular posts in August
Translation, please: What does ACO mean to healthcare marketers?
HealthLeaders recently broadcast a webinar on how marketers can impact their hospital’s ACO strategies. We posted this recap with some tips from Tadd Pullin, VP of Marketing with the Nebraska Medical Center, on how marketers can approach the challenges of reform.

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Introducing the next generation of CRM for population health

September 1st, 2011 · · CRM, Healthcare Marketing No comments - Tags: , , , , , , , ,

At CPM, we’ve been watching the changes in healthcare closely. We wanted to make sure our system offered you what you need for reform and all the changes coming with it. So, after months of research, conversations and all sorts of high-tech development, we’re excited to introduce the next generation of CRM — optimized for population health management.

Here’s a quick guide to the changes and what they mean for you. Follow up with us to learn more.

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Five ways your CRM database can enhance your media plan

August 24th, 2011 · · CRM No comments - Tags: , , , , , , , ,

Advertising can be one of the largest line-items in your marketing budget. That’s why it can be particularly painful to feel like your media plans are sort of a mystery. We often hear that media plans are based on too much subjectivity and too little data; focused too much on tactics and too little on strategy. Ask yourself these questions:

  • Are you relying on your media vendors to provide data on who your best prospects should be? Even the most forthright vendor has a vested interest in how they showcase their data. All too often your best prospect exactly correlates with their audience.
  • Are you relying on primary or syndicated research? These can provide valuable insights, but are often based on uncomfortably low sample sizes, household-level data, or opinions about future behavior.
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OMG: Texting ER wait times as a differentiator

August 5th, 2011 · · CRM, Healthcare Marketing No comments - Tags: , , , , , , , ,

Let’s be honest, these days our smartphones are our constant companions. In a recent study, 38% of adults admitted they’re highly addicted to their phones. As healthcare communicators, stats like this make us wonder: How can we reach patients through their phones to effectively communicate information and make their lives easier?

This month, our webinar showcases an innovative way that HCA-Midwest is harnessing the power of smartphones to get people up-to-date information at a time when they need it most — in an emergency.

August 17, 2011
OMG: Texting ER wait times as a differentiator
(11 a.m. PT / 12 p.m. MT / 1 p.m. CT / 2 p.m. ET)

Is your ER department the welcome center of your hospital? Want it to be more user-friendly and a differentiator in the market? Learn how HCA-Midwest deployed a system-wide ER initiative driven by CRM and media — with a “text for ER wait times” call to action that increased revenue and results.

Register for the Webinar today and we’ll send you a reminder straight to your inbox.

 

Our top five posts in July

July 29th, 2011 · · ACO, CRM, Healthcare Marketing, Hospital Planning, Physician Relations No comments - Tags: ,

It’s hard to find time to read your favorite blogs and catch up on healthcare news. Unfortunately, that means a lot of great posts get missed. To do our part to help, here’s a round-up of our most popular posts in July:

  • What makes a hospital website shine? Get the answers from an expert in our interview with Paul Griffiths, CEO of MedTouch.
  • From artificial intelligence to the future of medicine, Dr. Kent Bottles shared some resources in this post on emerging technologies in healthcare.
  • Do you know the difference between data and analytics? Find out what it is and which you’ve got with our business analytics checklist.
  • Where does marketing fit in? Check out our post on the changing role of healthcare marketing and how measurement is a key part of success.
  • Personalize it! Watch our Call Center expert describe how CPM’s call center helps community hospitals customize the experience for each caller.

Whew! A lot happened in July. Now that it’s wrapped up, let’s move into August full speed ahead. Are there any topics you especially want to hear about this coming month?

 

Healthcare marketing isn’t just a department

July 21st, 2011 · · CRM, Healthcare Marketing No comments - Tags: , , , , , , ,

Gone are the days when marketing was just one responsibility within a hospital. Now more than ever, it’s a key strategy that directly impacts how consumers choose a provider.

HealthLeaders recently featured a great piece on this topic. With consumers at the forefront of the healthcare decision-making process, marketing strategy that shapes the patient experience can impact a patient’s healthcare choice and their provider loyalty.

As marketing plays a bigger role in organizational strategy and population health management, new norms are taking hold in marketing departments, including an increased focus on measurement. Gienna Shaw with HealthLeaders writes:

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Hand in hand: ACO & Preventive health

June 22nd, 2011 · · ACO, CRM, Healthcare Marketing No comments - Tags: , , , , , ,

At our Symposium last month, ACO was on everyone’s minds. From the keynote speakers to sessions to hallway conversations, it was evident many of our clients were considering (or already implementing) an ACO strategy at their hospitals and health systems.

During the conference, I sat down with Denise Beaudoin, Henry Ford’s vice president of customer engagement, and Nikeisha Beckford, Henry Ford’s marketing manager of primary care and pharmacy, to talk about the preventive health campaign Henry Ford produces with CPM and how that connects to the health system’s ACO strategy.

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15 blogs healthcare communicators shouldn’t miss

June 17th, 2011 · · ACO, CRM, Healthcare Marketing, Hospital Planning, Physician Relations, Social Media 25 comments - Tags: , , , , , , ,

No one has time to sit around reading blogs all day (If only…). But, in those few minutes during your day that you do find time to do a little surfing, there are couple of healthcare blogs you don’t want to miss. We’ve honed the list for you down to some of the top resources for healthcare communicators: It’s a smart pack of experts. That’s not to say all the greats are here, I’ve undoubtedly missed a few and I hope you’ll let me know who by leaving a comment.

Ragan’s Healthcare Communications News
This daily news round-up gets better every day. With a focus on digital and social media, it offers a goldmine of case studies, articles, videos and real-world examples. Pro tip: Sign up by e-mail to get it straight to your inbox.

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Looking into the future of healthcare at CPM’s Client Symposium

May 31st, 2011 · · ACO, CRM, Healthcare Marketing, Social Media No comments - Tags: , , , , ,

Last week, we wrapped up our 5th annual Client Symposium. Over 125 healthcare professionals from hospitals across the country came together to talk about measurable marketing campaigns, best practices and trends in healthcare (ACO, medical home, meaningful use…oh my!).  There were a lot of light-bulb moments and new insights that we want to keeping sharing… we believe what happens in Vegas shouldn’t stay in Vegas. So, here are just a few key takeaways:

ACO is on the mind. Some of our clients are actively becoming ACOs. Many others are curious to learn more about implementation. That’s one reason why our keynote Craig Samitt, CEO of Dean Health System, was a big hit. Samitt shared 10 ways healthcare is likely to change, from a demand for quality and service transparency to the rising importance of data and hospital, physician and insurer cooperation. He compared ACO conversations to those about managed care in the ‘90s and concluded, “After the buzzword “ACO” goes away, we still need to be accountable. We have to go down this path because our current path is unsustainable.“

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