Category: Physician Relations

Introducing Kathy Lapacek

August 10th, 2011 · CPM blog · Physician Relations No comments - Tags: cpm, Kathy Lapacek, physician campaigns, physician marketing, physician relations, physician relationship management, PRMS

We’re pretty darn excited to announce a new member of the CPM team — Kathy Lapacek, Product Manager of our Physician Relationship Management System. Kathy joins us from Advocate Health Care in Illinois, where she served as the Vice President of Business Development for two of its hospitals.

Kathy is whip-smart and has years of experience in physician relations. We know she’ll bring a lot to the enhancement of our Physician Relations System in the next year. Watch this quick video to see why she’s excited to work in physician relations, now more than ever.

Our top five posts in July

July 29th, 2011 · CPM blog · ACO, CRM, Healthcare Marketing, Hospital Planning, Physician Relations No comments - Tags: cpm, healthcare marketing

It’s hard to find time to read your favorite blogs and catch up on healthcare news. Unfortunately, that means a lot of great posts get missed. To do our part to help, here’s a round-up of our most popular posts in July:

What makes a hospital website shine? Get the answers from an expert in our interview with Paul Griffiths, CEO of MedTouch.
From artificial intelligence to the future of medicine, Dr. Kent Bottles shared some resources in this post on emerging technologies in healthcare.
Do you know the difference between data and analytics? Find out what it is and which you’ve got with our business analytics checklist.
Where does marketing fit in? Check out our post on the changing role of healthcare marketing and how measurement is a key part of success.
Personalize it! Watch our Call Center expert describe how CPM’s call center helps community hospitals customize the experience for each caller.

Whew! A lot happened in July. Now that it’s wrapped up, let’s move into August full speed ahead. Are there any topics you especially want to hear about this coming month?

Recruited new doctors. Check. Acquired physician practices. Check. Now what?

July 13th, 2011 · CPM blog · Healthcare Marketing, Physician Relations No comments - Tags: growing physician practices, healthcare marketing, healthcare webinar, physician marketing, physician practice marketing, physician relations, physician volume, physician webinar

We’ve got another great webinar coming up next week here at CPM HQ.

Recruited new doctors.
Acquired physician practices.
Now what?
Thursday, July 21, 2011
11 a.m. PT / 12 p.m. MT / 1 p.m. CT / 2 p.m. ET

Too often, hospitals lose money on underperforming employed physician practices. Many organizations focus on recruitment and acquisition. But what happens after the acquisition when you need to grow the business?

15 blogs healthcare communicators shouldn’t miss

June 17th, 2011 · CPM blog · ACO, CRM, Healthcare Marketing, Hospital Planning, Physician Relations, Social Media 25 comments - Tags: best healthcare blogs, blog health, health blogs, healthcare communicators, healthcare marketers, healthcare marketing blog, healthcare news, top 15 awesome healthcare blogs

No one has time to sit around reading blogs all day (If only…). But, in those few minutes during your day that you do find time to do a little surfing, there are couple of healthcare blogs you don’t want to miss. We’ve honed the list for you down to some of the top resources for healthcare communicators: It’s a smart pack of experts. That’s not to say all the greats are here, I’ve undoubtedly missed a few and I hope you’ll let me know who by leaving a comment.

Ragan’s Healthcare Communications News
This daily news round-up gets better every day. With a focus on digital and social media, it offers a goldmine of case studies, articles, videos and real-world examples. Pro tip: Sign up by e-mail to get it straight to your inbox.

Catch up with our April posts

April 29th, 2011 · CPM blog · CRM, Healthcare Marketing, Hospital Planning, Physician Relations, Social Media No comments - Tags: cpm, cpm marketing group, healthcare CRM, healthcare reform, Kent Bottles, quality measures, quality performance measures, state medicaid

It’s hard to find time to read your favorite blogs and catch up on healthcare news. Unfortunately, that means a lot of content gets missed. To do our part to help, here’s a round-up of our posts you might have missed in April:

Curious about the future of healthcare and the technological possibilities? Read our Q&A with Dr. Kent Bottles, one of the keynote speakers at our Client Symposium, for a look into his vision for tomorrow.
CMS recently released the proposed rules for Accountable Care Organizations, and we rounded up some of the best recent coverage of ACO to share with you.
Continue reading »

Healthcare roundup

April 22nd, 2011 · CPM blog · CRM, Healthcare Marketing, Hospital Planning, Physician Relations, Social Media No comments - Tags: accountable care, ACO, cpm, CRM, healthcare ROI, healthcare roundup, healthcare social media, physician referalls

It’s hard to find the time to stay up to date on healthcare news and opinion. So, to help you out, we pulled together some of the best recent stories on the healthcare industry. Here are some of the things that caught our eye this week:

Four CRM Myths — Busted!
Don’t miss this post from Inova Health’s Chris Boyer on common myths associated with customer relationship management (CRM).

Piedmont Healthcare Blazing Trail as a Content Provider
Piedmont Healthcare is using some innovative techniques to become a health content provider to the community.

In an ACO, who’s Accountable?
HealthLeaders addresses some of the key issues, concerns and discussion around accountable care organizations.

What you missed in March

April 4th, 2011 · CPM blog · CRM, Healthcare Marketing, Hospital Planning, Physician Relations, Social Media No comments - Tags: #sxswh, cardiac campaigns, cpm, cpm marketing group, Geonetric, healthcare marketing, healthcare marketing strategies summit, healthcare stories, HMSS11, hospital planning, MedTouch, physician relations, Physician Strategies Summit

When you’re busy, it can be hard to find time to read your favorite blogs and catch up on healthcare news. Unfortunately, that means a lot of content gets missed. To do our part to help, here’s a round-up of our posts from the past month.

Here are the things we talked about in March.

Our Chief Marketing Officer came home from the Healthcare Marketing Strategies Summit with informed hope about the future of healthcare. Don’t miss her post on the experience.
Everyone was talking data at the Physician Strategies Summit. This recap of the Summit with our VP of Physician Relations was the month’s most-read post.
Continue reading »

Informed hope at HMSS ’11

March 31st, 2011 · CPM blog · CRM, Healthcare Marketing, Hospital Planning, Physician Relations, Social Media One comment - Tags: #hmss2011, cpm, Dr. Bridget Duffy, healthcare marketing strategies summit, informed hope, karen corrigan, Tandi Phillips Musuraca

By Tandi Phillips Musuraca (@tanditweets), Chief Marketing Officer

This year’s Healthcare Marketing Strategies Summit was one of the best conferences I’ve been to recently. It may sound surprising, but in sessions and conversations with colleagues and new friends, there was a real sense of growing optimism about the future of healthcare. A lot of discussion centered around how marketers can improve the patient experience both by connecting with patients in ways that meet their needs and the needs of the hospitals facing reform. These are some of the fresh ideas that kept popping up.

Shifting from promotion to education
There was a great panel session called “Healthcare Reform: Are we Ready?” led by Ellen Baron, Peter Brumleve, Suzanne Sawyer and Karen Corrigan. They focused on how they are changing their thinking and their approach in the era of healthcare reform — from budgeting to organizational structure to strategy and execution.

Healthcare roundup » what you missed in March

March 21st, 2011 · CPM blog · Healthcare Marketing, Hospital Planning, Physician Relations, Social Media No comments - Tags: #hcsm, accountable care organizations, ACO, cpm, cpm marketing group, groupon for hospitals, healthcare marketing, healthcare reform, healthcare social media, patient loyalty, patient satisfaction, quality metrics

It’s hard to find the time to stay up to date on healthcare news and opinion. So, to help you out, we pulled together some of the most recent stories on the healthcare industry.

Accountable Care
ACO Rules to be released very soon: Berwick
Becker’s Hospital Review
Initially expected in December, CMS Administrator Don Berwick, MD, said recently that the requirements for Accountable Care Organizations will be available very soon.

Want to form an ACO? Get educated.
Becker’s Hospital Review
While the rules aren’t released yet, Becker’s shares some tips for starting your ACO education now by looking at pilot programs across the country.

Hospitalists and ACOS: The Perfect Fit?
Becker’s Hospital Review
Nearly 40,000 hospitalists are practicing in the U.S. today. This article shares six ways in which ACOs can be strengthened through these physicians.

Everyone’s talking data at the Physician Strategies Summit

March 7th, 2011 · CPM blog · Healthcare Marketing, Physician Relations One comment - Tags: Christina Ott, cpm, cpm marketing group, physician relations, physician relationship management system, Physician Strategies Summit, PRMS

Did you make the Physician Strategies Summit this year? Our VP of Physician Relations Christina Ott recently returned from the conference and I caught up with her to ask a few questions about how things went.

How was the turnout this year?
Christina: There were over 200 people at the Summit this year with a range of backgrounds in the healthcare community — from medical directors of large healthcare organizations to vice presidents of business development to heads of physician relations and physician liaisons.