One size doesn’t fit all. Especially when it comes to healthcare marketing. Based on age, family, health history and lots of other factors, people need communications that speak just to them. It’s the best way to move them to action to better their health. Want to learn more about personalizing your campaigns? You’re in luck. Our new 5-part series dives into the ways CRM helps you get personal. First up? Demographic targeting.
Who’s who matters
Demographic segmentation has been in marketers’ toolbelts for years. But with CRM, you can go beyond demographic profiles to speaking one-to-one with each individual. Here are a few of the ways you can version your campaigns through demographics:
Age & Gender
A person’s health risk varies throughout their life. And, at all ages, men and women have very different health needs. In order to share a message that resonates with the person, it’s key to version campaigns by age and gender. The message, image and call to actions will be different based on the recipient, like in this heart campaign below.
There’s a big difference between having data and having the right business analytics. Ask yourself, does your hospital have access to analytics that help you find and act on opportunities in your market? We created this quick checklist, so you can see if you have what you need to make fast, smart and strategic business decisions.
